Dafaaly brand kit
Everything you need to use the Dafaaly brand correctly: logos, colours, fonts and usage rules. Download any file, or the whole kit.
The idea behind the logo
Why it looks this way: three simple ideas.
The mark
A circle above a bar inside a square: the circle is the customer or the payment, the bar is your page and the booking slot. Customer, booking, payment, in one place.
The colour
Lime for a fresh start and speed, navy for trust and safety. Together they are the face of Dafaaly.
The name
«دفعلي» sounds like everyday speech: one simple word for paying and booking in a moment. Dafaaly keeps the same rhythm in English.
Logos
Arabic and English: colour for light backgrounds and white for dark ones, as transparent PNG and vector SVG. Plus an automatic version that follows light and dark mode.
Colour system
Three groups, each colour has a job. Click a colour to copy its code.
The ideal balance
Most of a page is light and calm, navy carries text and buttons, lime is the touch that catches the eye.
Try a combination
Pick a background and a text colour and see if it reads comfortably (AA or higher is fine).
Typography
Two Google Fonts, free for commercial use.
Usage rules
✓ Do
- Use the colour logo on white and light backgrounds, and the white one on navy and dark photos.
- Keep clear space around the logo at least the height of the circle in the mark.
- Minimum width: 90 px for the full logo, 24 px for the mark.
- Write the name as “Dafaaly” in English and «دفعلي» in Arabic.
✕ Do not
- Do not stretch, squash or rotate the logo.
- Do not change its colours or add shadows or glows.
- Do not place it on a background that makes it hard to read (lime on white, for example).
- Do not redraw the mark: use the files in the kit.
Share images
For social posts and for the preview when the link is shared.
Questions about usage, or need a file in another format? Write to Book a video call