Last updated: 1 November 2026
Dafaaly (دفعلي) respects your privacy. This policy explains what data we collect when you use dafaaly.com and the business pages published on it, how we use, protect and share it, and your rights. By using the site, creating a page, making a booking or sending a form, you acknowledge that you have read this policy.
1. Who we are
Dafaaly is a digital platform operated from the Hashemite Kingdom of Jordan through dafaaly.com. It lets businesses and freelancers (“Business Owner”) create a public page for their business, appear in the Dafaaly directory, and receive bookings, orders and messages from their clients (“Client”). Privacy contact: info@dafaaly.com.
2. Our role and the Business Owner’s role
- For Business Owner accounts and visitors of the Dafaaly website, Dafaaly is responsible for processing the data.
- For Client data that reaches a Business Owner through their page (bookings, orders, messages and forms), the Business Owner is responsible for using it to provide their service, and Dafaaly processes it on their behalf only to run the service.
3. Data we collect
From Business Owners: name, email address (verified with a code we send), phone number, country and city, business information, services, prices and opening hours, the images, logo and content they upload, details of team members they add, and subscription and payment data (such as payment status and reference number, without card numbers).
From Clients: name, phone number and email when booking or ordering, booking details (service, date, time and notes), and the answers and messages they write in a business page’s forms.
Automatic technical data: IP address, device and browser type, language, pages visited and buttons pressed on business pages (for the visit statistics shown to the Business Owner), and necessary cookies.
4. How we use data
- To create, run, publish and list accounts and pages in the directory.
- To carry out bookings and orders and send confirmations, reminders, and change and cancellation links.
- To deliver messages and form answers to the Business Owner by email and in the dashboard, and by browser notifications if they turn these on.
- To show the Business Owner aggregated statistics about visits and clicks on their page.
- To activate and manage subscriptions and answer questions and support requests.
- To protect the platform and prevent fraud, spam and abuse.
- To comply with legal requirements.
We do not sell your data, and we do not use Client data for advertising or for anything unrelated to running the service.
5. Payments
Amounts a Client pays a Business Owner are paid directly to the Business Owner through the method they choose (such as their own PayPal account or payment gateway, CliQ, bank transfer, or cash on arrival). Dafaaly does not receive or hold these amounts and takes no commission on them.
Dafaaly subscriptions are sold through our online reseller Paddle.com, which acts as the Merchant of Record, appears as the seller on your invoice and handles payment, invoicing, sales tax and refunds. Card details are entered with Paddle itself; we do not store card numbers.
6. Who we share data with
- The Business Owner you booked with or wrote to, as far as needed to provide the service.
- Service providers that help us run the platform: hosting, email delivery, payment providers, browser notification services (when turned on), maps and embedded videos the Business Owner adds, video meeting links, and AI tools that may help write page text. Each handles data under its own terms and privacy policy.
- Competent authorities when the law requires it.
Information a Business Owner chooses to publish on their page (such as business name, phone, address and images) is public and may appear in the Dafaaly directory and in search engines.
7. Cookies
We use cookies and local storage that are needed to sign in, remember your language and currency, keep your page draft while you build it, and protect forms. You can control them in your browser settings, but turning them off may stop some features from working.
8. Transfers outside Jordan
Some data may be hosted or processed by service providers outside the Hashemite Kingdom of Jordan. We choose well-known providers and take reasonable steps to protect data in line with applicable law.
9. Security
The site is encrypted (HTTPS), access to data is limited to what is needed, and we use verification codes and attempt limits to protect accounts and forms. Still, no electronic method is completely secure. You are responsible for keeping your email and sign-in codes private; please tell us immediately if you suspect unauthorised access.
10. Retention
We keep data while the account exists or while it is needed to provide the service, then delete or anonymise it, except what must be kept for legal or accounting reasons or to resolve disputes. A Business Owner can ask us to delete their page and account at any time.
11. Your rights
Under the legislation in force in Jordan, including the Personal Data Protection Law No. (24) of 2023, you have the right, within legal limits, to know and access the data we hold about you, to ask for it to be corrected or updated, to ask for it to be deleted, to withdraw your consent where processing relies on it, and to object to processing. If your data is held by a specific Business Owner (for example, a booking with them), you can contact them directly or contact us and we will help. Send your request to info@dafaaly.com.
12. Minors
Creating a business page is open to people aged 18 or over, or who otherwise have legal capacity. A booking for a minor must be made by their guardian or with their consent.
13. Messages
We send the messages the service needs (verification codes, booking confirmations, reminders, subscription and renewal notices). Any marketing messages can be unsubscribed from without affecting the necessary ones.
14. Changes to this policy
We may update this policy when our services or legal requirements change, and will publish the updated version on this page with its last-updated date. For material changes we will tell Business Owners by email.
15. Governing law and contact
This policy is governed by the laws of the Hashemite Kingdom of Jordan. For questions, complaints or data requests: info@dafaaly.com or the Contact page.